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How to Unlock the Power of Consumer Behavior Data in Tourism Marketing

 How to Unlock the Power of Consumer Behavior Data in Tourism Marketing

In today’s data-driven world, businesses of all sizes are looking for ways to use data to their advantage. One area where data can be especially valuable is in tourism marketing. By understanding how to leverage consumer behavior data, tourism businesses can develop more targeted and effective marketing campaigns. What is Consumer Behavior Data? Consumer behavior […]

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Marketing Intelligence November 20, 2023

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Platform and Data November 27, 2023

Data Quality vs. Data Volume: The Balancing Act of Consumer Behavior Data

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Location Lowdown November 20, 2023

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

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Operational Intelligence December 06, 2023

How Can You Measure Foot Traffic Analytics More Accurately?

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Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Dry January has become a growing trend in recent years, with 21% drinking-age adults reporting they were planning to cut back on alcohol in January 2024, up 6% from 2023.…

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February 14, 2024

Revolutionizing Las Vegas Tourism: The Impact of F1 and The Sphere

Revolutionizing Las Vegas Tourism: The Impact of F1 and The Sphere

Las Vegas is a destination that’s constantly reinventing itself, and this year was no exception. In 2023, Las Vegas hosted Formula 1 (F1) for the first time in more than…

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December 21, 2023

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How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

How Men and Women Shop: Unveiling the Striking Resemblance and Key Differences

When it comes to consumer behavior, the way men and women approach shopping is more similar than different. In fact, Near’s recent survey of 2,048 global consumers revealed that gender…

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November 20, 2023

The PSL Effect: How Fall Flavors Bring Big Business for QSRs

The PSL Effect: How Fall Flavors Bring Big Business for QSRs

It’s been 20 years since the introduction of the Pumpkin Spice Latte (PSL) to Starbucks’ Fall beverage menu, and its popularity shows no signs of waning. This fall, Wendy’s hopped…

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October 23, 2023

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