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In an increasingly competitive digital landscape, retail brands operating nationwide and deploying digital campaigns face a significant challenge : how to effectively reach their target audience at each store location while maintaining overall coherence? The key lies in leveraging local expertise, which means understanding and harnessing the specificities of each point of sale. In this […]
In 2024, France will host the Olympic & Paralympic Games. During this key global event, where almost 15 million visitors are expected, the impact of digital advertising will reach unprecedented…
In an increasingly competitive digital landscape, retail brands operating nationwide and deploying digital campaigns face a significant challenge : how to effectively reach their target audience at each store location…
For information about how Near Inc. handles your personal data, please see our privacy policy.
For information about how Near Inc. handles your personal data, please see our privacy policy.
One of the key marketing challenges for a retail brand with multiple store locations is undoubtedly its ability to adopt a multi-local strategy for tailored communications at each store. It…
Whether during peak times or throughout the year, brands must communicate effectively to cut through the clutter and grab consumers’ attention and buying intent. Brands aren’t lacking in innovative options…
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