Near’s Solutions

Optimise Your
Catchment Areas

Identify the catchment areas for your omnichannel digital campaigns for each of your stores using multi-local strategies.

Data for Better Geographical Understanding

Our location database enables us to understand the geographical and commercial challenges of each store, which can vary according to :

Industry
Brands
Geographical area

A Volume of
Historical Data

We rigorously cleanse and contextualise a volume of historical data to understand people’s movements. This allows us to identify the relevant broadcasting area for each store. We are able to gather information such as:

Home location
Workplace
Places frequented

A Customized Broadcasting Areas

Ads can be deployed in the same areas where paper leaflets are usually delivered. We use geolocation data to map out the exact catchment area and target the most relevant audiences per store.