In this episode, Kat is joined by John McClelland, Vice President of Research at Coldwell Banker Commercial Premier.
John provides in-depth analysis of the housing market that helps homeowners, corporations, and developers make the most educated decisions in real estate.
In this episode, John talks about the current state of ever-changing market conditions, the specific ways in which his team utilizes data to create in-depth analysis, and the importance of data in validating assumptions with empirical evidence.
Everybody makes assumptions about things. Sometimes they truly know, and sometimes it’s just conjecture. We’ll experience times where we’ll present some data, and they’ll say “well we already know that.” (In reality) they assumed that, but now they know that. So you validate and that helps with the decision-making