In this episode, Kat is joined by Allyn Taylor, Director of Development and Construction at Pollo Campero, a Guatemalan restaurant chain serving flavorful chicken meals. Allyn talks about how Pollo Campero uses data to better understand its customer base and how major shifts in consumer behavior have had a net positive impact on the success of the chain. He also addresses the dos and don’ts of data strategies in growing a modern restaurant chain.
It’s critical to just maximize your ROI. We want to go after the locations and the trade areas that are gonna offer us the biggest bang for the buck initially. And we know that we’ll grow the brand and the idea is that we’ll continue to grow our customer base. And we’ll also see the ROI increase on some of those later trade areas that maybe don’t make sense up front, but will over time.