In this episode, Kat is joined by Tama Shor, President of the Directory of Major Malls/ShoppingCenters.com, and Keith Seard, Director of Business Operations & Strategy at B. I. Spatial. Tama reveals the key to organically sourcing retail properties for more than 35 years and discusses how shopping centers have changed and are continuing to do so over time. Meanwhile, Keith discusses why personalization is important for customer growth and retention, the do’s and don’ts with data, and the future of retail.
We have synergistic partnerships with Near, with B I Spatial, with Claritas. There are ways that you can take this information (data) and now engage with your customers, which is what I think all the consumers are really wanting now. They want to feel that I’m a part of your brand and your experience, and the company wants to be a part of your life so that you can buy their products and experience them in the way they want.