Successfully Recovering From a 54% Drop in Tourism
with Gary Orfield, Director of Tourism Development at Visit Greater Palm Springs
In this episode, Kat is joined by Gary Orfield, Director of Tourism Development at Visit Greater Palm Springs, Southern California’s storied resort oasis. Gary talks about the impact the pandemic has had on tourism trade in California, with tourism in Palm Springs having dropped by 54% during the peak of the pandemic. He also discusses how visitors are segmented between in-state and overseas, and how his team uses data to develop long term strategies, bringing Greater Palm Springs back to life.
The New World of Consumer
I’m the host of the New World of Consumer Behavior podcast, and love telling a good story. I started my career as a broadcast journalist, and was always inspired to find the most fascinating, heart-touching human interest stories to share with my viewers. Today, I take my passion of storytelling to Near, where I now share the most interesting customer success stories we have that help other industry professionals thrive. On this podcast, you’ll learn how top industry leaders are using data to succeed, and you’ll also learn some of our customers’ top analytics do’s and don’ts.
I am lucky to work with such amazingly talented people at Near, many of whom are a part of our podcast team, who are also dedicated to bringing the best stories to the forefront. Together, we partner with some of the top companies, and are proud to be a part of their data journey, and celebrate watching them transform their business with the power of data for ultimate efficiency, growth and ROI. Near is sponsoring the New World of Consumer Behavior as a way to enable data and revenue professionals at the top of their game to share their experiences. Take a listen, and give us a follow to keep up with our most up-to-date episodes. Thanks for listening!
Director of Corporate
Comunications at Near