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EN

Michelle Zhou

Head of Product Management

4 mins read

How Near Pinnacle makes it easier than ever to discover and share insights

With consumer behavior in constant flux, it’s more critical than ever to turn to data when making business decisions.  That’s where Near Pinnacle comes in, providing place-based data insights in an easy-to-access interface, enabling smarter, more strategic decisions for your business. Near Pinnacle helps with everything from market research, to customer insights, to competitive intelligence.

Near Pinnacle makes it easy to get insights around location performance, to help answer questions including:

How's the foot traffic to my location?

How much time do they spend at my location?

Where do my visitors live or work?

What’s the most popular route visitors take to my location?

How are my competitors performing?

What day of the week or time of the day gets the most visitors?

 

Pinnacle was built to offer the flexibility businesses need when turning to data, so the data can work however your team works. Pinnacle’s functionality aims to not only make it simple to discover insights, but with our newest product updates it also facilitates sharing those insights with a broader team. 

How Near Pinnacle helps you discover insights:

Near Pinnacle gives you multiple ways to work with the data, because data isn’t helpful unless your team is able to use it.  Near Pinnacle is available in over 100 countries, and offers multiple features that allow you to use the data to fit your business needs:

Access data on platform, off platform, and via custom API workflows
Whether you want to explore data with our visual maps and charts, use with other visualization tools your team already uses, or programmatically pull the data, Near Pinnacle offers solutions that work for your business:

Explore any timeframe, with more than 3 years of history:
Most businesses have experienced significant change over the last 3 years. That’s why the on-platform experience has preloaded data starting from 2019 to today. Analyze how changing consumer behavior affected footfall to your locations and your competitors.

Find locations you’re interested in:
The search functionality in the Near Pinnacle platform lets you easily find more than 1.2 million stores and other locations with preloaded data for hundreds of brands across retail, restaurants, auto, banks, and more. Search by brand name, industry, or address to find relevant locations.

Dive into insights for a single place or compare up to five
Whether you want to look at a single location, compare with competitors, or look at several different locations in a market, Pinnacle lets you quickly adjust with just a few clicks. 
 
Get a baseline visitation pattern comparison across geographies and time periods
Near’s advanced ML model gives you a relevant baseline visitation pattern based on the industry, brand, geography and time period you’re looking at. For example, if you’re looking at 3 different QSR brands in Seattle, you can see an average baseline for all QSRs in Seattle. However, if you look at 5 Starbucks locations across the U.S., you would see an average baseline of Starbucks for all of the U.S. This baseline lets you immediately know how the specific location(s) you’re looking at compare to a broader average.

How Near Pinnacle helps you share insights:

Discovering insights is important, but the key to making better business decisions is sharing them with stakeholders. Pinnacle Data makes it possible to easily find and export datasets off-platform to use in any tools. And now Near Pinnacle also added new features that allow you to easily download and share the visuals and data that convey the insights you find on-platform. 

With our new feature to download charts or maps, you can take your learnings from the platform in a few short clicks and get .csv data files and .png images files to share.

Here’s how it works:

  1. Discover insights in the platform.  Below is a comparison of 3 Sonic locations in Austin, TX. Once you’ve honed in on the insights you want to share, you can click Download Map or Download Charts in the upper right corner. You can also download a single chart.

 

 

  1. Select which outputs you want to download.

 

  1. Use the image and .csv files to share insights in whatever way will resonate with your team, whether that’s via slides, emails, chat, etc.

With this new functionality, it will be easier than ever not only to discover the answers to key questions around consumer behavior, but also to share the insights that will power business decisions. 

Near data driven confidence
Want to learn more?
Check out our webinar, Harness the Power of Shared Insights.
 
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